Who is Cletus Coffey?
Who is Cletus Coffey?
I Was Not Built For Mediocrity...
As a former professional and world champion athlete, turned entrepreneur and master coach to so many incredible men, I have always had a drive to achieve my highest potential in all areas of my life.
Today, I help men who have been seemingly left behind. Men who are single-dads who choose to be present for their children AND have a passion for following their calling as a business owner.
"I believe becoming a master of your true authentic self is the most powerful and effective way for men, especially single-dad business owners, to have the greatest amount of freedom, flexibility, fulfillment and happiness in their lives and business."
However, I did not begin building the Be The Torch coaching programs to free other single-dads from the pain, struggle and mediocrity they were settling for. I discovered this philosophy, art, language and framework while trying to save my own life.
To best understand how I got here, you first need to know about me...the athlete.
Being an athlete is all I desired to be as a kid, sports were my outlet. Playing sports was the one place I felt most like myself, and could be distracted from many of life's challenges.
My dream was to become a professional athlete.
It did not matter which sport, I was just completely driven to reach my highest potential as an athlete.
However, things don't always go according to plan.
After my parents divorced and the death of my infant sister, I internalized my grief and pain by channeling all my energy into finding happiness and success in sports.
I was a three-sport athlete throughout high school and when it was over, my success in sports had me wanting more.
After a successful four years in college as a two-sport student-athlete, I walked away with my degree and a burning desire to continue my athletic career to see how far I could take myself.
I don't know if it was my drive to reach my potential as a professional athlete, or my fear of not having a "next season," but two weeks after my college graduation I was on a plane to follow my dreams as a professional football player.
I was fearless and determined to live out my dream.
For four years, I grew and developed as a player and a professional, until the night it all came crashing down.
During a routine play, I fractured my leg and tore all the ligaments in my ankle.
What I never really understood, or most likely failed to believe, was that my life as an athlete would some day come to an end. I had been playing sports my entire life with a fire in my belly to be great, and to reach my highest potential, whatever that looked like.
My rehab was long, and although I eventually came back to finish out the season, I was in pain and no longer able to perform at a high level.
I was officially done.
My entire life I had one dream, and when that dream was cut short, I was lost and began to wonder:
Who am I?
Over the next 15 years, I found jobs, started businesses, and took on odd projects all in an attempt to find the same feeling, that same high, I once had as an athlete.
Nothing worked out.
In my attempts to find myself, I failed over and over. I disappointed a lot of people with my inability to find stability and success in my life.
Soon I found myself a divorced single father of three. Feeling shame and guilt, I was disappointed in myself and doubting my existence.
I was lost, broke, depressed and searching for help. Despite my search, I could not find any stories, insight, direction, or advice from other single-dads like me, who had a FIRE in them to create a lifestyle as a father and as a business owner by their own design.
What I did find were other men, single-dads, who were also lost, broken, overwhelmed, lacking purpose, freedom and fulfillment, just like me.
As I began to light a path out of the darkness I was in, a pattern and a framework for success emerged.
The light went off.
All of my experiences had finally come together, showing me the way to meaning, purpose and where I could add real value to the lives of others.
I had always wanted to be a professional athlete and live that perceived magical lifestyle. Yet what I truly chased was passion, fulfillment, joy, meaning, purpose, love, respect, and a lifestyle by my own design.
You have arrived here. Sick and tired of sitting on the sidelines of life, settling for less than you know you are capable of.
You want to be in the new game of life. Playing full on. Having success in your business, health, and relationships.
You've come to the right place. I get you. I know what you are going through, and I know how to help you become the man capable of winning at this new game of life and business.
I invite you to join our community of single-dad business owners, who are here to help each other master their true authentic selves and become men capable of success in all areas of life.
FOR MEN WHO:
➡️ Are single-dad business owners.
➡️ Want to unlock greater purpose, meaning, passion & play in their life and business.
➡️ Are tired of constantly feeling stuck, exhausted and overwhelmed.
➡️ Are tired of putting themselves last.
➡️ Want to finally find the connection, love & sex with a loving partner.
➡️ Want to own a business, rather than be consumed by one.
Listed to the BE THE TORCH PODCAST now!
© 2025 Recovering Athlete, LLC. All Rights Reserved.